Want to join a B2B Tech company that’s grown by 30% during the last 12 months? With a UK HQ, 60 employees and over 20 years of successful trading, our client is experiencing sustainable growth and looking to grow its marketing team. Their SaaS platform helps logistics firms be more competitive, operationally efficient and offer a better service to their customers.
30% Growth – Startup feel with the stability & security of an established business
Option to move into product marketing from a marketing role
Newly created role where you can own product marketing
Fully remote (with two offices of you want hybrid)
Key responsibilities of the Product Marketing Manager; in this newly created role and reporting into the Head of Marketing, you’ll be responsible for understanding the market, creating GTM plans, and helping with content, demand and retention campaigns. Day to day you’ll be involved in;
Market Research; understand their market / persona’s and verticals plus the competitor environment to help build effective GTM plans
Positioning; work with the Product team and speak to customers and prospects to help with product positioning
Sales Enablement; create a variety of sales enablement tools – sales decks, battle cards, presentations
Product Launches; launch new features into the market
Content Marketing; help create a content strategy
GTM; build a robust go-to-market strategy, and work with the wider team on execution
Product Activation and Retention; create effective user onboarding flows (using Pendo) to help with activation and retention
Skills & experience the Product Marketing Manager must have;
Product marketing experience in the B2B Tech sector, or..
…a marketing background in the B2B Tech sector with experience of launching products and building / executing GTM plans
Ability to work cross functionally
Excellent communication skills – both in writing and in person
Salary & benefits for the Product Marketing Manager role;
£60,000 – £70,000 basic + excellent benefits
If this vacancy interests you we’d be delighted to hear from you.