Full Time
Remote
Posted 3 weeks ago

Want to join a B2B Tech company that’s grown by 30% during the last 12 months? With a UK HQ, 60 employees and over 20 years of successful trading, our client is experiencing sustainable growth and looking to grow its marketing team. Their SaaS platform helps logistics firms be more competitive, operationally efficient and offer a better service to their customers.

Selling Points;

30% Growth – Startup feel with the stability & security of an established business 

Option to move into product marketing from a marketing role

Newly created role where you can own product marketing

Fully remote (with two offices of you want hybrid)

Key responsibilities of the Product Marketing Manager; in this newly created role and reporting into the Head of Marketing, you’ll be responsible for understanding the market, creating GTM plans, and helping with content, demand and retention campaigns. Day to day you’ll be involved in;

Market Research; understand their market / persona’s and verticals plus the competitor environment to help build effective GTM plans

Positioning; work with the Product team and speak to customers and prospects to help with product positioning 

Sales Enablement; create a variety of sales enablement tools – sales decks, battle cards, presentations

Product Launches; launch new features into the market

Content Marketing; help create a content strategy 

GTM; build a robust go-to-market strategy, and work with the wider team on execution 

Product Activation and Retention; create effective user onboarding flows (using Pendo) to help with activation and retention 

Skills & experience the Product Marketing Manager must have; 

Product marketing experience in the B2B Tech sector, or..

…a marketing background in the B2B Tech sector with experience of launching products and building / executing GTM plans

Ability to work cross functionally

Excellent communication skills – both in writing and in person 

Salary & benefits for the Product Marketing Manager role; 

£60,000 – £70,000 basic + excellent benefits

If this vacancy interests you we’d be delighted to hear from you. 

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