Full Time
Reading
Posted 3 days ago

Are you a strategic and tactical demand generation marketer

With 700 employees and a roster of major blue chip businesses as customers, our client is a ‘best-in-class’ technology provider. This role sits within a marketing team of 10, so there are lots of people to work with and learn from. 

 

Selling Points;

3 days from home 

Excellent roster of agencies to use when needed 

You own the strategy and responsible for execution  

Blue Chip customers 

 

Key responsibilities of the Marketing Manager role

Working in a marketing team of ten, you’ll be responsible for planning and executing demand generation focussed campaigns globally. Day to day you’ll be involved in; 

Strategy; create and implement a demand generation strategy that complements the business’ high growth objectives. 

Demand Generation; in conjunction with the marketing team, plan and execute a variety of online and offline marketing campaigns to drive demand generation.

Campaign Management; plan and execute a variety of campaigns – events, webinars, account based marketing, email, paid social, content marketing and measure its effectiveness.

Project Management; coordinate activities with marketing team members (content, product marketing, digital) and collaborate with external marketing agencies (when required) to make sure campaigns run smoothly.

Marketing Automation; use Hubspot for automations, email marketing, lead scoring, lead management, attribution and conversions.

Analysis; track and report on leads (MQL, SQL), pipeline, pipeline velocity and conversion rates.

 

Skills & experience the Marketing Manager must have; 

You’ll be a specialist demand generation marketer with experience of working in the B2B Tech space

Experience of using marketing automation tools 

With the ability to plan you’ll also be hands on

Excellent communication skills, both in writing and in person. 

 

Salary & benefits for the Marketing Manager role; 

£45,000 – £55,000 basic + 5% bonus, pension, healthcare & 26 days holiday

If this vacancy interests you we’d be delighted to hear from you.

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