Full Time
Richmond upon Thames
Posted 2 months ago

[EXCLUSIVE ROLE] Are you passionate about using automation to deliver marketing campaigns? 

Established nearly 20 years this company has helped customers utilise their data and analytics tools, to help organisations worldwide. Their customer base includes some of the most recognised names out there and due to rapid growth they are looking to expand their marketing team.

Selling Points;

Ownership of Hubspot

Work from home 2 or 3 days per week

A ‘hands on’ role

Great personal growth environment

 

Key responsibilities of the Marketing Automation Manager; 

Owning everything Hubspot related, you’ll be responsible for planning and executing a variety of inbound and outbound marketing campaigns to drive demand and retention. You will also ensure usage of Hubspot by the sales and marketing teams.

Planning; create the plan and be responsible for executing it

Hubspot; own everything related to Hubspot – data, segmentation, lead scoring, lead management, campaigns and reporting

Inbound Marketing; create, manage and optimise content led campaigns to drive leads

ABM Campaign Execution; work with the wider marketing team to create assets to use in campaigns that you execute – email, online events and social media

Optimise; conduct A/B testing of campaigns and ensure optimisation opportunities are quickly identified

Metrics; track and report on your activities

 

Skills & experience the Marketing Automation Manager must have;

B2B marketing experience in the Tech space

Advanced experience of using a marketing automation platform – Hubspot, Marketo, Eloqua etc.

Track record in executing ABM campaigns to drive demand and retention

Data driven with strong understanding of analytics

Excellent written and verbal communication skills – English

Excellent project management skills

The personality to engage and work well with sales

 

Salary & benefits for the Marketing Automation Manager;

£60,000 – £65,000 basic + 5% bonus, Benefits

If this vacancy interests you we’d be delighted to hear from you.

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