Feb 7, 2024

Demand Generation Marketing Manager (ABM)

By Matt Dodgson

Co-Founder - Recruiter & Marketer

Full Time
Posted 4 weeks ago

Role title: Demand Generation Marketing Manager
Salary: £65,000 – £75,000
Location: Hybrid – 3 days from home, 2 days from Angel, London 

Why this role

Work in a $1 billion market, which is forecast to grow by 16% per year 

Learn from a strong investor community 

50% ARR growth in recent years 

Learning programmes across AI and leadership 

About the company

Operating for nine years, our client is an IT services business that works with some of the largest brands in the world, including Meta, General Electric, Microsoft, and Google. 

The business operates in a large market that is expected to grow by 16% per year, and their focus is on expanding their footprint among their biggest customers as well as winning more new logos. 

And this role will be pivotal to this growth as you drive exposure within their Tier 1 enterprise accounts.

The role

With a focus on account-based marketing, you’ll be responsible for creating and executing campaigns to increase and expand their Tier 1 enterprise accounts. 

You’ll work with a team of three marketers, including a content marketer, an online events manager, and a revenue operations specialist. 

Demand Generation / ABM: market to their core partners to create demand using account-based marketing 

Campaign Execution: manage and execute campaigns across email, web, paid, webinars,events, etc. 

Creativity: come up with creative way to engage prospects and expand on existing customers 

Team Collaboration: work with sales on account selection, lead management and sales enablement  

Analysis; track and analyse the effectiveness of your campaigns

What you will need to succeed in this role

B2B marketing experience in the tech sector

Focus on demand generation, with experience of running ABM campaigns 

Ability to work closely with sales teams 

You’ll have a positive, can-do attitude with excellent project management skills

Ability to communicate and work with all levels 


Private healthcare

Dental cover

Pension (4% employee, 3% company)

The application process

The four steps to the  application process are:

  1. 30 minute call with Market Recruitment to discuss suitability, talk through the role and answer any questions you have
  2. 30 minute video call with their Co-Founder 
  3. A 60 minute in-person interview with a presentation 
  4. A 60 minute culture interview 

We look forward to hearing from you and if you have any questions please feel free to contact us or reach out.

Job Features

Job Category

B2B Marketing

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