Want to work for a $bn global player?
Our client is a global technology leader, employing over 14,000 people across the world with revenues in excess of $3 billion.
Key responsibilities of the Content Marketing Manager;
In this newly created role, you’ll be responsible for working with the marketing delivery team, sales and product to support on messaging, building coherent value propositions and creating content that positively impacts lead generation . The role will include:
Strategy; this is a stand alone role where you’ll create a content strategy and execute through delivery teams, and directly
Research; understand the drivers and pain points in your target audience to help inform your strategy and content creation
Messaging; create messaging / value propositions to help define benefits for customers when using our clients solutions
Content; write for a wide range of content – long form, short form, online & offline
Sales Enablement; work closely with their sales team to ensure content you deliver can add value to their customer acquisition activities
Skills & experience the Content Marketing Manager must have;
B2B marketing experience in a Technology focused environment
Understanding of creating content for a lead nurture journey
Strong content creation skills – excellent writing in English is a must
An understanding of SEO techniques to help develop your content strategy
Track record of using content to acquire clients
Written long form and short form content
Good organisational skills
Degree in Business, Marketing or Journalism
Salary & benefits for the Content Marketing Manager role;
£45 – £50,000 basic + excellent benefits
If this vacancy interests you we’d be delighted to hear from you.