Full Time
Remote
Posted 3 weeks ago

With a domain rating of 77, are you an energetic content marketer looking to build on a successful content marketing foundation?

With 300 employees globally (150 in the UK), our client is a marketing technology vendor that helps e-commerce businesses drive more sales through personalisation, product inspiration and loyalty. 

 

Key responsibilities of the Senior Content Marketing Manager;

Reporting into the Marketing Director, you’ll be responsible for the strategy and execution of content marketing to help build their digital footprint, drive traffic and generate leads. Day to day you’ll be involved in;

Strategy; in line with the marketing and SEO strategy, build a content marketing strategy 

Competitor Analysis; understand what competitors are doing and keep track of their content marketing activities 

Brand Messaging; define the brand messaging and tone of voice 

Content Marketing; create a variety of content marketing activities to build awareness, traffic, engagement and demand

Content Assets; oversee the production of content assets – lead magnets, templates, cheat sheets etc. 

Sales Support; ensure the sales team have the knowledge and collateral to successfully go to market with 

 

Skills & experience the Senior Content Marketing Manager must have; 

Content marketing experience in the B2B Tech Space 

Any product knowledge of MarTech, digital marketing technology or e-commerce would be an advantage but not essential

Excellent writing skills, good story teller 

Strategic thinker with a hands on approach 

Strong understanding of persona development, customer journeys, segmentation, and CLTV 

Degree Educated 

 

Salary & benefits for the Senior Content Marketing Manager role; 

£55,000 – £65,000 basic + benefits  

If this vacancy interests you we’d be delighted to hear from you. 

Market Recruitment is a specialist recruitment agency placing marketing professionals with a variety of B2B Technology companies.

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