Job Details

Marketing Director

Job Type:
Permanent
Level:
Director
Job Function:
Marketing
Job Role:
Digital, Demand Generation
Industry:
Professional Services
Region:
London
Location:
Parsons Green
Job Ref:
MR1140

Are you an ROI focussed B2B marketer from the Services sector? With a strong reputation and having won multiple awards over the years, our client is a high end B2B services company who works with some of the worlds biggest brands.  

 

Selling Points; 

 

  • After you’ve bedded in, work from home 1 day per week
  • Manage a team of 3 initially 
  • Being close to the CEO & Owner will enable you to get decisions made quickly
  • Ability to progress to CMO level

 

Challenges;

 

  • With deals ranging from £250k-£1m and with a Blue Chip audience you need to think carefully about what tactics will work
  • Board is made up from some ex-McKinsey employees so you'll need to be hot on evidence, research and ROI

 

Key responsibilities of the Marketing Director;

 

  • Strategy; with the Exec team, develop a marketing plan inline with business objectives and use research to help develop propositions and GTM plans
  • Budget; manage and report on the budget of £200k
  • Management; manage and develop a team of 3
  • Content; create content in-house (blogs, infographics, white papers) to build awareness and drive inbound enquiries
  • Lead Generation; create campaigns to drive leads - using Pardot to nurture those leads and work closely with the sales team to ensure follow up
  • Digital; be responsible for content, SEO and social
  • Events; run events as part of lead generation and product launches, as well as managing their awards submissions

 

Skills & experience the Marketing Director must have; 

 

  • B2B marketing experience with the gravitas, commercial acumen and intelligence to sit on the board
  • You MUST be from the B2B service sector - professional services or management consultancy, and used to marketing solutions of an average deal of £200K+
  • Experience of working for a SME (either today or previously) and be able to show you're happy being hands on
  • Demonstrating ROI and impact will come easily to you

 

Salary & benefits for the Marketing Director  role;

 

£90,000 - £100,000 basic + 10% bonus + benefits (some flexibility for right candidate)

 

If this vacancy interests you we’d be delighted to hear from you.

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