Job Details

Community Marketing Manager

Job Type:
Permanent
Level:
Manager
Job Function:
Marketing
Job Role:
Demand Generation, Content Marketing
Industry:
IT
Region:
South East
Location:
Gerrards Cross
Job Ref:
MR1148

Are you an innovative ‘community’ or ‘customer’ marketing specialist? Our client offers a SaaS solution with a paid and freemium model, which appears in the latest Gartner Magic Challenger Quadrant. And with exceptional growth, plus a UK based HQ where you’ll be close to where the strategic decisions are made, this is an opportunity not to be missed.


Key responsibilities of the Community Marketing Manager; a strategic and highly visible role, you’ll be responsible for growing, nurturing and converting their community into paying customers. Driving acquisition, developing the relationship and taking those most engaged on a journey to paid services with the aim of identifying and flagging Enterprise Solutions Prospects to the sales team.  Day to day you’ll be involved in;


  • Strategy; create a plan to grow, nurture and convert the community  
  • Digital Promotions: manage campaigns emails, hangouts, events, webinars, SEO and PPC to drive leads
  • Content; work with content team and agencies to drive engagement / thought leadership assets 
  • Community Communications; Find community pain points and stories to help them solve problems, by creating user journeys and playbooks for them to utilise, as well as other engaging content  
  • Insights; translate data and engagement into actionable business insights
  • Stakeholder Management; work with variety of stakeholders incl Senior Management 


 

Skills & experience the Community Marketing Manager must have; 


  • B2B Community / Customer marketing professional with a strategic approach 
  • Broad skills across acquisition, retention, up-sell, cross sell across digital and offline channels 
  • Familiarity with marketing automation tools 
  • Commercially astute, passionate with a collaborative approach


Salary & benefits for the Community Marketing Manager; 


£60,000 - £70,000 basic + pension, healthcare  


If this vacancy interests you we’d be delighted to hear from you. 

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