Job Details

Digital Campaign Planner - B2B Tech Vendor

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City of London
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Are you keen to move client side? Prefer a better work life balance by being able to work from home? With their Q1 2018 results showing exceptional revenue growth, in particular a 30% increase in their SaaS solutions, this is an excellent opportunity to help drive growth of this global technology vendor. 

Selling Points; 

  • Join a high growth company driving the need for marketing to scale its global operations
  • Global role in a data-driven, highly digital marketing organisation
  • Mature users of tech: Eloqua implemented for 8 years, MS Dynamics for 15; state of the art website rebuilt from the ground up in 2016/17
  • Work from home for 2 days per week 

Key responsibilities of the Digital Campaign Planner; sat within a central marketing team, you’ll be responsible for executing inbound and outbound digital campaigns to drive demand. 

  • Planning; recommend channels and tactics to use and help shape campaign briefs 
  • Execution; lead on the execution of all campaigns across PPC, email, online advertising and SEO and co-ordinate with in-country teams 
  • Technology; champion best practice of their MarTech stack to include marketing automation, AdTech, social and CMS
  • Analysis; measure and report on the performance of campaigns, and optimise performance over time

Skills & experience the Digital Campaign Planner must have;

  • B2B digital marketing experience - gained either client side or from working for an agency
  • Focus on demand generation 
  • You’ll have rolled out campaigns across different countries 
  • Hands on knowledge of MarTech tools 
  • Strong project management skills
  • Ability to recommend channels to use with the desire to execute yourself 

Salary & benefits for the Digital Campaign Planner role;

£35 - £45,000 basic + excellent benefits 

If this vacancy interests you we’d be delighted to hear from you.

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