Job Details

Senior Marketing Manager

Job Type:
Permanent
Level:
Manager
Job Function:
Marketing
Job Role:
Demand Generation
Industry:
Business Services
Region:
South East
Location:
Basingstoke
Job Ref:
MR1106

Do you want to work for one of the worlds most recognisable brands? Our client will need no introduction. At £25 Billion turnover and a track record going back to the early 1900’s, our client is one of the most recognisable and successful brands in the world today. 

Key responsibilities of the Senior Marketing Manager; you’ll be responsible for putting together marketing programs for the UK market to help acquire more B2B clients. 

  • Planning; create and execute a strategy to generate more sales leads and deliver a ROI
  • Sales Enablement; work closely with the sales team to ensure buy in, and equip them with the tools they need to help at every stage of the buyers journey 
  • Stakeholder Management; liaise with marketing teams in Europe, UK marketing, telemarketing, UK sales and the Customer Contact Centre to ensure there’s clear communication across projects
  • Demand Generation; using modern marketing technologies, and both digital and offline channels, create marketing campaigns and programs to generate leads for the UK sales team 
  • Supplier Management; manage and get the best from external suppliers 
  • Budget Management; prepare annual and monthly budgets 
  • Analysis; measure and report on ROI 

Skills & experience the Senior Marketing Manager must have; 

  • B2B marketing experience with a data centric approach to creating tactics and plans 
  • All B2B industries will be considered - candidates from ‘service’ industries will have an advantage 
  • You must be confident with modern digital and inbound approaches 
  • You’ll have a focus on lead generation 
  • Strong analytical experience 
  • Excellent communication skills 
  • Ability to manage multiple stakeholders with differing needs 

Salary & benefits for the Senior Marketing Manager role; 

£50,000 - £55,000 basic + 9% bonus & excellent benefits 

If this vacancy interests you we’d be delighted to hear from you.


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