Job Details

Product Marketing Lead

Are you looking for the next step in your career? Do you want more responsibility? Would you be excited about taking a new software product to market? Operating across the world, our client is a leading independent software vendor. They’re launching a new product and this is a chance to really make your mark by being responsible for taking it to market.  

Key responsibilities of the Product Marketing Lead; working in a marketing team, you’ll be responsible for creating and executing a variety of GTM campaigns to drive sales and build awareness of a new software product. Day to day you'll be;

  • GTM; create and execute GTM plans for product range

  • Sales Support: Create sales enablement materials and tool kits

  • Product ownership: Website, campaigns and materials

  • CMS; use the CMS to upload content onto the website

  • Digital Comms; create and manage blogs, online PR and community sites

  • Analysis; measure the performance of all activities   

 Skills and experience the Product Marketing Lead must bring;

  • B2B product marketing experience - they're happy with someone stepping up into this role

  • Experienced in creating sales enablement and GTM campaigns

  • An understanding of how digital can drive sales, including PPC and SEO

  • Broad experience and a willingness to learn and adopt new technologies

  • Ideally experience of using marketing automation

  • Well organised and a good communicator

 Salary and benefits for the Product Marketing Lead role;

£38 - 40,000 basic + benefits

If this vacancy interests you we’d be delighted to hear from you.

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