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Digital Marketing Specialist - Software

Job Type:
Job Function:
Job Role:
Campaign Management, Digital, Events, CRM, Demand Generation, Content Marketing
West London
Job Ref:

Do you have strong digital campaign marketing skills & experience? Operating for the last 10 years this software company have an envious customer base, including the likes of Xerox and Vodafone. They have a presence on the UK, Europe and The US and offer a brilliant opportunity to develop!

Key responsibilities of the Digital Marketing Specialist; working with the CMO you will be a early joiner to a marketing team that should double this year, you’ll be responsible for creating and executing a variety of Global digital campaigns to drive sales and build awareness;

  • Email; create and execute email campaigns, using Pardot marketing automation in the process

  • CRM; segment lists for email campaigns using Salesforce

  • Social; manage social activities across Twitter & LinkedIn

  • Events: Support the delivery of their events programme

  • CMS; use the CMS to upload content onto the website

  • Digital Comms; create and manage blogs, online PR and community sites

  • Analysis; measure the performance of all activities   


Skills and experience the Digital Marketing Specialist  must bring;

  • B2B digital marketing experience

  • Experience in Online Analytics

  • An understanding of how digital can drive sales

  • Broad experience and a willingness to learn and adopt new technologies

  • Ideally experience of using marketing automation

  • Well organised and a good communicator

  • Happy to be present at Events & Exhibitions


Salary and benefits for the Digital Marketing Specialist role;


£32 - 38,000 basic + benefits


If this vacancy interests you we’d be delighted to hear from you.

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