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Digital Marketing Executive - Software

Job Type:
Permanent
Level:
Executive
Job Function:
Marketing
Job Role:
Digital
Industry:
IT
Region:
London
Location:
Central London
Job Ref:
MR1064

Do you have strong digital campaign marketing skills & experience? Operating across the world, our client is a leading independent software vendor. They’re just about to launch a new product and this role will be a key element in making it successful!

Key responsibilities of the Digital Marketing Executive; working in a marketing team, you’ll be responsible for creating and executing a variety of digital campaigns to drive sales and build awareness;

 

  • Email; create and execute email campaigns, using Pardot marketing automation in the process

  • CRM; segment lists for email campaigns using Salesforce

  • Social; manage social activities across Twitter & LinkedIn

  • PPC; research keywords to execute effective PPC and re-targeting campaigns

  • CMS; use the CMS to upload content onto the website

  • Digital Comms; create and manage blogs, online PR and community sites

  • Analysis; measure the performance of all activities   

 

Skills and experience the Digital Marketing Executive must bring;

 

  • B2B digital marketing experience

  • Experience in PPC campaigns and Adwords

  • An understanding of how digital can drive sales

  • Broad experience and a willingness to learn and adopt new technologies

  • Ideally experience of using marketing automation

  • Well organised and a good communicator

 

Salary and benefits for the Digital Marketing Executive role;

 

£30 - 35,000 basic + benefits

 

If this vacancy interests you we’d be delighted to hear from you.

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