Digital Marketing Manager

Job Type:
Job Function:
Job Role:
Digital, Demand Generation
West London
Job Ref:

Want to join a fast growing Technology business?  Ranked by Deloitte on their Fast 500, our client is a British technology business experiencing phenomenal growth and with offices now across the UK and North America. Trusted by some of the worlds largest Blue Chips (HSBC, O2, Santander) they sell a patented SaaS solution that helps businesses transform the services they provide their customers. 

Key responsibilities of the Digital Marketing Manager; 

  • Planning; create a digital marketing strategy to generate leads for the sales team 
  • Account Based Marketing; work with sales to identify key target accounts and create/execute marketing activities to drive awareness and conversions from those accounts
  • Campaign Management; develop end to end digital marketing campaigns by using content, email, landing pages, webinars, social, PPC and Hubspot to generate leads with a list of 400 target accounts 
  • Website; manage their web presence and optimise for SEO over time  
  • Stakeholder Management; work with offline marketing and sales teams to ensure campaigns are integrated and effective 
  • Analysis; measure the effectiveness of activities to help improve activities over time, using Google Analytics, Marketing Automation and the CRM

Skills & experience the Digital Marketing Manager must have; 

  • B2B marketing experience in the Tech sector 
  • Focus on digital and demand generation 
  • Experience of account based marketing would be a distinct advantage 
  • Knowledge of HYML, CSS, CMS and marketing automation 
  • Good writing skills 
  • Experience working with key internal stakeholders and external agencies

Salary & benefits for the Digital Marketing Manager role; 

£45,000 - £50,000 basic + bonus & benefits 

If this vacancy interests you we’d be delighted to hear from you.

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