Job ID: 1277 Location: Bank, London

Want to work from home 2 days per week? With over one thousand employees in the US where they’re a Top 100 Company To Work For, our client has already started to replicate that success in the UK and is looking for a marketer to complement the team. 

Key responsibilities of the Senior Digital Marketing Manager; reporting into the Marketing Director in the UK, you’ll be part of a marketing team of 3 and be responsible for everything digital across Europe. Day to day your role will involve;

  • Strategy; own the digital marketing plan for Europe to help the business increase leads and improve conversions
  • Content; localise content from the US to use in campaigns and also oversee production in the UK
  • Website; take ownership for the websites performance, optimise pages and uploaded content for SEO and work with other teams to help with customer journeys and landing page creation
  • Marketing Automation; be the go to expert for Pardot in Europe and help the business get the most from the tool, as well as taking responsibility for the CRM
  • Email; in Pardot, create nurture campaigns for leads as they download assets, take actions on the website and interact with the business 
  • Advertising; plan and execute display and paid advertising campaigns 
  • Budget; own and report on the digital marketing budget

 

Skills and experience the Senior Digital Marketing Manager must bring;

  • B2B Digital marketing experience
  • Advanced user of marketing automation tools - Pardot, Eloqua, Act-On etc.
  • Strategic but hands on and able to manage simultaneous projects
  • Strong email / nurturing experience - with good writing skills 
  • Ability to work well with the sales team and other key stakeholders 
  • Commercially astute 
  • Can demonstrate results and proficient user of Google Analytics 

 

Salary and benefits for the Senior Digital Marketing Manager role;

£50,000 - £55,000 basic + £5,000 bonus and benefits 

If this vacancy interests you we’d be delighted to hear from you.

 

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