Job ID: 1180 Location: Maidenhead or London

Are you ready to lead our clients digital transformation? After a recent successful funding round, our client is looking to bring on a demand generation focussed marketer for this newly created job. Our client is a market leading B2B software business and now one of the largest privately owned in the UK. After this recent investment, they are now primed for continued growth. 

Selling Points;

  • Newly created role
  • Recent round of investment secured 
  • All decision making in the UK
  • Ability to work from home 1 day per week (you must live outside London)

 

Challenges;

  • Company has just acquired a company so they will need integrating, with further acquisitions to be completed soon 
  • High growth plans 

 

Key responsibilities of the Head of Digital Marketing; reporting into the CMO in the UK, you’ll be responsible for owning and executing on their digital marketing activities to help bring about a digital first shift in the business. Day to day you’ll be involved in;

  • Planning; create a strategy to help transform the business into a digital first company
  • Management; lead and coach a direct team of 4, and work closely with other stakeholders across sales, product management, IT, operations
  • Brand; use digital to help raise the profile of the business 
  • Inbound; create an inbound approach to demand generation, using MarTech to support that 
  • Website; be responsible for managing the development of a new website to better communicate the business’ value proposition and help with conversions 
  • Digital; execute PPC campaigns and utilise SEO & SEM
  • Demand Generation; work with the wider marketing team to map the customer journey and build lead generation funnels, also using ABM 
  • Budget Management; manage a budget and suppliers that support with services 
  • Measurement; measure the ROI and conversion rates for campaigns and leads 

 

Skills & experience the Head of Digital Marketing must have;

  • B2B digital marketing experience from the Technology sector
  • Experience of working for larger brands would be beneficial 
  • Good understanding of how to create a digital first strategy for a business 
  • Hands on first, strategic second 
  • Experienced user of marketing technology solutions and a firm understanding of how digital can generate leads 
  • Excellent communication skills
  • Commercially astute 

 

Salary & benefits for the Head of Digital Marketing role;

£80,000 - £100,000 basic + £20,000 bonus & benefits

If this vacancy interests you we’d be delighted to hear from you.

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