The Marketing Director will be responsible for creating and implementing the company's marketing strategy.

Marketing Director Job Description

Working closely with the Executive Team, and in particular the Chief Commercial Officer, the Marketing Director will lead a small team responsible for executing the marketing and lead generation activities. This is a crucial role, with the twin objectives of generating high value leads for the sales team and building our brand.

Responsibilities of the Marketing Director

  • Objective Setting; determine KPIs, measures and objectives for the marketing team.
  • Strategy; create, implement and manage the annual marketing plan and strategy.
  • Budget Management; manage the EMEA marketing budget and drive ongoing marketing investments to improve demand generation and maximise ROI.
  • Demand Generation; drive top of the funnel opportunities to contribute to the overall growth of the company.
  • Content Marketing; review and manage the content marketing strategy to help drive forward our thought leadership and inbound marketing objectives.
  • Digital Marketing; take ownership of our digital marketing strategy with a focus on paid, affiliate and SEO.
  • Analyst Relations; build strong analyst relations with Forrester and Gartner to ensure we stay top of mind.
  • Data Analysis; use data and reports to make evidence-based decisions and track key KPIs.

Marketing Director Requirements

  • Senior leadership experience in the B2B Tech space.
  • Proven track record of success as a similar marketing leadership role.
  • A leader with both creative and analytical capabilities.
  • Demonstrable experience in building and executing B2B marketing strategies and driving growth.
  • A people leader with a track record of building and leading high-performing marketing teams.
  • Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature.
  • Data-driven approach to marketing and strong attention to detail.
  • Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment.
  • Degree educated.