The EMyth Revisited

This ebook offers a summary of the book “The EMyth Revisited” by Michael E. Gerber. The entrepreneurial myth is that most small businesses are started by entrepreneurs. Not so, says Michael E. Gerber, most are started by technicians who enjoy handson work and making new products. Therefore, they are too focused on issues within the business, rather than the business as a whole. Gerber proposes an ingenious solution to this problem: the owner should look upon the business as a prototype that they want to expand in the future. In this way, the company itself becomes the handson product.