Feb 4, 2025

Enterprise Demand Generation Marketing Manager

By Matt Dodgson

Co-Founder - Recruiter & Marketer

Full Time
London
Posted 2 days ago

Salary: £80,000-£100,000 basic, plus benefits.
Location: London office 3 days per week; home-based the rest of the week.

Nearest Tube: Oxford Street.

Why this role?

Own the ABM strategy.

Shape the role to suit your skill set.

Fast-growing business in a growing market.

Trusting culture with flexible working.

Unlimited holiday (you’ll also get paid to take holiday). 

Outstanding engineering team with graduates from MIT, UCL, and Imperial College (many people from Google don’t pass the engineering interview). 

About the company 

Our client is an enterprise software business that sells to capital markets, including asset managers, hedge funds, crypto funds, fintech companies, banks, retail investors, and brokers.

Typically, sales cycles are 6-12 months, and this role will be instrumental in driving growth in this sector through demand creation, digital marketing, and account-based marketing.

Now entering the next phase of its growth after a successful seven years, they currently sit at 150 employees globally, with 30 employees in the UK and a marketing team of four distributed across the globe.

The role

You’ll be responsible for leading digital and demand generation efforts for the company globally, working closely with a variety of internal stakeholders and external partners. 

Paid Ads: own the strategy and execution of LinkedIn paid ad campaigns. 

Organic LinkedIn: increase brand awareness through organic content across Twitter, YouTube and LinkedIn

ABM: own the strategy and execution of account-based marketing campaigns, including whether to outsource to an external agency, tools and sales buy-in

Marketo: take ownership of Marketo to ensure the data going in is accurate, there’s a consistent approach to leads and nurturing, and everything is tracked and reported on. 

Digital: help manage the website, optimising content for SEO

Content: support on the creation of content to use in campaigns, including writing of thought leadership pieces and blogs 

Budget Management: manage the budget and report on ROI. Look at analytics data and report on the performance of campaigns 

What you will need to succeed in this role

B2B marketing experience in the technology sector with the balance of being strategic and hands-on

Experience marketing enterprise software—big deal sizes and long sales cycles

Experience of paid ads and account-based marketing 

Desirable but not essential:

Experience of marketing to capital markets

Experience using Marketo 

Good copywriting skills 

We look forward to hearing from you, and if you have any questions, please feel free to contact us or reach out.

Job Features

Job Category

B2B Marketing

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