We’ve talked about how important marketing is for tech companies, but there are different ways you can go about marketing your business.
If you’re in the early stages of development you may have done it all yourself, you may employ a marketing agency, or you could be thinking about building a team of marketers.
If you do it yourself, you have creative control, but you may ignore other areas of business at a cost.
If you hire an agency, you’ll have experts on the job without the cost and responsibility of a full team, but you don’t have as much control.
If you hire a marketing team, you have creative control and on-demand resources, but you have to hire the right people.
Each method has its positive and negative drawbacks, but we’re going to show you 14 advantages of hiring a marketer: